GlitterNotGold Seamless Pledge

by Lany

The Seamless Pledge

When you go clothes shopping what do you look for?

Do you look for something cheap, a bargain, that will last only a few washes and was mass produced?
We’re all guilty of having gone for the big chain store options, even when we are all aware of the horrific conditions the workers in garment factories are forced to put up with. We know of the ill treatment and lack of prosecutions for violations of human rights. Some of the more recent factory disasters have surely given us chills, thinking about the dangerous conditions people are forced to work in to survive. It’s chilling to think that people (both adults and children) are being exploited so that we can buy a t-shirt for under a fiver.

People are beginning to call this fast fashion, and consumers are beginning to question more and more if they wish to support this regime of cheap clothes produced by cheap labour in factories with little or no regard for the lives and well being of their workers. The cost of fast fashion is so much more than the garments we buy!

We need to start thinking of our own morals and our ethos, and start looking at shopping as a way of demonstrating our ethics. We need to show that our beliefs translate into actions, and the first step is to become more aware of what it is you’re buying. Paying attention to where companies source their clothes, seeking out more sustainable clothing companies and actively doing so may take a lot of time, but it’s time well spent.  You don’t need to go out and buy a whole new wardrobe of new clothing from ethical companies, just be aware and make a more conscious decision when you next feel the need to shop! Swapping clothes with friends of similar sizes, second hand shopping, ethical company choices, even just living with fewer choices, making our own clothing, there are loads of things we can do to change.

The fabulous blogger Elena Cresci of Seamless has started the Seamless Pledge, a pledge to try our best to make a difference, and it was coming across this pledge that cemented these thoughts into a blog post!

Cheap disposable fashion accessories may only last a few months, but your demands to companies can make changes that last forever.

We can’t change the laws of a country, only the governments can, but we can demand better of our own native retailers and hope that this will initiate change for the better!

For a myriad of reasons the Seamless Pledge is a great idea, I could keep warbling on about this topic all day but suffice it to say we all fully believe in the benefits of taking time out from our busy consumer lives to appreciate the choices we make on a daily basis.

Without further ado our pledge:

We, the ladies of Glitter Not Gold, take the Seamless pledge until the end of 2013. We will abstain from buying any new clothes until the end of our pledge. We will find ways to be fashionable without breaking the bank and without contributing to the cycle of fast fashion consuming the high street. We will trawl through charity shops, we will attend clothes swaps, we will look for second-hand items on eBay and Etsy and we will continue to make our own clothes with our own hands.

We hope you guys will join us, let us know if you do!
Lots of love,
Lany and all the ladies here at GNG!
xx

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